Begreppsinformation
Föredragen term
Marketing mix
Överordnat begrepp
Hänvisningstermer
- 4 Ps
Användningsanmärkning
- Use for resources about the informed balancing by businesses of product, place, price and promotion ('the 4 Ps') in order to maximise their marketing strategies.
URI
http://vocabulary.curriculum.edu.au/scot/226
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