Concept information
Preferred term

Version: n/a
Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
Created: 2012-06-15
Definition
- Conjunto de técnicas que têm por objetivo tornar o mais atraente possível aos olhos do consumidor um produto ou um serviço.
Broader concept
Narrower concepts
Version
- 4.4
Notation
- 3204
In other languages
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                 veprimtari promocionale veprimtari promocionaleVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Albanian 
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                 маршайндзинг маршайндзингVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Bulgarian 
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                 marketing na prodajnom mjestu marketing na prodajnom mjestuVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Croatian 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 inzerování zboží inzerování zbožíVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Czech 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 obchodní taktika zvyšování přitažlivosti výrobku obchodní taktika zvyšování přitažlivosti výrobkuVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 prezentace zboží prezentace zbožíVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 reklama na zboží reklama na zbožíVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 markedsføring markedsføringVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Danish 
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                 marketing marketingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Dutch 
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                 verkooptechniek verkooptechniekVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 English 
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                 toote arendus toote arendusVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Estonian 
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                 tuotekehitys ja markkinointi tuotekehitys ja markkinointiVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Finnish 
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                 marchandisage marchandisageVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 French 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 Merchandising MerchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 German 
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                 μερτσαντάιζινγκ μερτσαντάιζινγκVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Greek 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Hungarian 
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                 marsantú marsantúVersion: 4.13 Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2021-03-12 Irish 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Italian 
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                 tecnica promozionale di vendita tecnica promozionale di venditaVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 produkta virzīšana tirgū produkta virzīšana tirgūVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Latvian 
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                 reklamavimas parduotuvėje reklamavimas parduotuvėjeVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Lithuanian 
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                 техники за подобрување на продажбата техники за подобрување на продажбатаVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Macedonian 
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                 деловна тактика за зголемување на атрактивноста на производите деловна тактика за зголемување на атрактивноста на производитеVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 маркетинг кампања маркетинг кампањаVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 маркетинг политика маркетинг политикаVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 маркетиншка кампања маркетиншка кампањаVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 маркетиншка политика маркетиншка политикаVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 начин на изложување на производите начин на изложување на производитеVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 поставеност на производите во продавницата поставеност на производите во продавницатаVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Maltese 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Polish 
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                 comercializarea mărfurilor comercializarea mărfurilorVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Romanian 
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                 технике поспешивања продаје технике поспешивања продајеVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Serbian 
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                 мерчандајзинг мерчандајзингVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Slovak 
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                 spôsob vystavenie produktu spôsob vystavenie produktuVersion: 4.4 Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 umiestnenie produktu v predajni umiestnenie produktu v predajniVersion: 4.4 Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 usporiadanie miesta predaja usporiadanie miesta predajaVersion: 4.4 Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 tehnike pospeševanja prodaje (merchandising) tehnike pospeševanja prodaje (merchandising)Version: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Slovenian 
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                 merchandising merchandisingVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Spanish 
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                 valorización del producto valorización del productoVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 marknadsföring marknadsföringVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL Created: 2012-06-15 Swedish 
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                 kommersiellt utnyttjande kommersiellt utnyttjandeVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 marknadsföringskampanj marknadsföringskampanjVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 marknadsföringsorganisation marknadsföringsorganisationVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 marknadsföringspolitik marknadsföringspolitikVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15 
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                 saluföring saluföringVersion: n/a Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL Created: 2012-06-15