EuroVoc

Preferred term
Created
2012-06-15
Type
http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
Version
n/a

3204 reklamavimas parduotuvėje

Definition

  • Tam tikrų parinktų produktų, gaminių ar paslaugų reklama mažmeninės prekybos punkte panaudojant stendus, skatinančius pirkti, dalijant nemokamai prekes ir dovanas, laikinai mažinant kainas ir t.t. Reklamos parduotuvėje politika siekia kurti parduotuvės profilį. Jai turi įtakos firmos rinka, kaip greitai išparduodami tam tikri produktai, pelnas ir aptarnavimo sumetimai. Kartais tokia reklama naudojama pirkėjams privilioti į parduotuvę.

Broader concept

Narrower concepts

Version

  • 4.4

Notation

  • 3204

In other languages

Albanian

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    veprimtari promocionale

Bulgarian

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    маршайндзинг

Croatian

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    marketing na prodajnom mjestu
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising

Czech

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    inzerování zboží
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    obchodní taktika zvyšování přitažlivosti výrobku
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    prezentace zboží
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    reklama na zboží

Danish

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    markedsføring
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    marketing
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising

Dutch

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    verkooptechniek

English

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising

Estonian

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    toote arendus

Finnish

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    tuotekehitys ja markkinointi

French

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    marchandisage
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising

German

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    Merchandising

Greek

Hungarian

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising

Irish

  • Created
    2021-03-12
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    4.13
    marsantú

Italian

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    tecnica promozionale di vendita

Latvian

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    produkta virzīšana tirgū

Macedonian

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    техники за подобрување на продажбата
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    деловна тактика за зголемување на атрактивноста на производите
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    маркетинг кампања
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    маркетинг политика
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    маркетиншка кампања
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    маркетиншка политика
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    начин на изложување на производите
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    поставеност на производите во продавницата

Maltese

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising

Polish

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising

Portuguese

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising

Romanian

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    comercializarea mărfurilor

Serbian

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    технике поспешивања продаје
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    мерчандајзинг
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising

Slovak

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    4.4
    spôsob vystavenie produktu
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    4.4
    umiestnenie produktu v predajni
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    4.4
    usporiadanie miesta predaja

Slovenian

Spanish

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    merchandising
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    valorización del producto

Swedish

  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL
    Version
    n/a
    marknadsföring
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    kommersiellt utnyttjande
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    marknadsföringskampanj
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    marknadsföringsorganisation
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    marknadsföringspolitik
  • Created
    2012-06-15
    Type
    http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL
    Version
    n/a
    saluföring

URI

http://eurovoc.europa.eu/3204

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