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markkinointi > viherpesu

Preferred term

c_ea7e9390

Version: 4.14

Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

Created: 2021-11-05

viherpesu  

Definition

  • se, että organisaatio levittää disinformaatiota antaakseen itsestään ympäristöystävällisen julkiskuvan tai että organisaatio julistaa itsensä ympäristövastuulliseksi tai sen puolesta julkisuuteen annetaan kuva ympäristövastuullisuudesta, mutta tätä pidetään perusteettomana tai tahallisen harhaanjohtavana

Broader concept

Version

  • 4.14

Notation

  • c_ea7e9390

In other languages

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    „зелени“ заблуди

    Bulgarian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    заблуждаващ „зелен“ пиар
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    manipulativni zeleni marketing

    Croatian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green washing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    lakování nazeleno

    Czech

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green sheen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green wash
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    grønvaskning

    Danish

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    grønvask
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    groenwassen

    Dutch

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    greenwashing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-09-17

    greenwashing

    English

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-09-17

    green sheen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-09-17

    green wash
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    rohepesu

    Estonian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ökoeksitamine
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    écoblanchiment

    French

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    blanchiment écologique
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    greenwashing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    Grünfärberei

    German

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    Greenwashing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    grünes Mäntelchen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    προβολή οικολογικού προσωπείου

    Greek

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    πράσινο ξέπλυμα
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    προβολή ψευδοπράσινης ταυτότητας
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    zöldrefestés

    Hungarian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    álzöld intézkedés
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    zöldre mosás
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    greenwashing

    Italian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green sheen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green wash
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    zaļā tukšvārdība

    Latvian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    zaļmaldināšana
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    ekomanipuliavimas

    Lithuanian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ekoblefas
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    žaliasis smegenų plovimas
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    green washing

    Maltese

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green sheen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green wash
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    pseudoekologiczny marketing

    Polish

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ekoobłuda
  • Information

    Version: 4.17

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2022-05-12

    ekościema
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    branqueamento ecológico

    Portuguese

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    branqueamento verde
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    dezinformare ecologică

    Romanian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green sheen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green wash
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    environmentálne klamlivé vyhlásenia

    Slovak

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    zelené vymývanie mozgov
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    lažno oglaševanje prijaznosti do okolja

    Slovenian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    greenwashing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    blanqueo ecológico

    Spanish

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ecoblanqueo
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ecoimpostura
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ecopostureo
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    impostura ecológica
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    impostura verde
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    lavado de imagen verde
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    grönmålning

    Swedish

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    greenwashing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    gröntvätt

URI

http://eurovoc.europa.eu/c_ea7e9390

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