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маркетинг > „зелени“ заблуди

Preferred term

c_ea7e9390

Version: 4.14

Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

Created: 2021-11-05

„зелени“ заблуди  

Definition

  • дезинформация, разпространявана от дадена организация, така че да се представи пред обществеността като отговорна по отношение на околната среда; или обществен имидж на отговорност по отношение на околната среда, разпространяван от или за дадена организация, който обаче се възприема като неоснователен или нарочно подвеждащ

Broader concept

Entry terms

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    заблуждаващ „зелен“ пиар

Version

  • 4.14

Notation

  • c_ea7e9390

In other languages

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    manipulativni zeleni marketing

    Croatian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green washing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    lakování nazeleno

    Czech

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green sheen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green wash
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    grønvaskning

    Danish

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    grønvask
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    groenwassen

    Dutch

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    greenwashing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-09-17

    greenwashing

    English

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-09-17

    green sheen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-09-17

    green wash
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    rohepesu

    Estonian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ökoeksitamine
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    viherpesu

    Finnish

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    écoblanchiment

    French

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    blanchiment écologique
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    greenwashing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    Grünfärberei

    German

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    Greenwashing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    grünes Mäntelchen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    προβολή οικολογικού προσωπείου

    Greek

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    πράσινο ξέπλυμα
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    προβολή ψευδοπράσινης ταυτότητας
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    zöldrefestés

    Hungarian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    álzöld intézkedés
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    zöldre mosás
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    greenwashing

    Italian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green sheen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green wash
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    zaļā tukšvārdība

    Latvian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    zaļmaldināšana
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    ekomanipuliavimas

    Lithuanian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ekoblefas
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    žaliasis smegenų plovimas
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    green washing

    Maltese

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green sheen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green wash
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    pseudoekologiczny marketing

    Polish

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ekoobłuda
  • Information

    Version: 4.17

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2022-05-12

    ekościema
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    branqueamento ecológico

    Portuguese

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    branqueamento verde
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    dezinformare ecologică

    Romanian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green sheen
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    green wash
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    environmentálne klamlivé vyhlásenia

    Slovak

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    zelené vymývanie mozgov
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    lažno oglaševanje prijaznosti do okolja

    Slovenian

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    greenwashing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    blanqueo ecológico

    Spanish

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ecoblanqueo
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ecoimpostura
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    ecopostureo
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    impostura ecológica
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    impostura verde
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    lavado de imagen verde
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/STANDARDLABEL

    Created: 2021-11-05

    grönmålning

    Swedish

  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    greenwashing
  • Information

    Version: 4.14

    Type: http://publications.europa.eu/resource/authority/label-type/ALTERNATIVELABEL

    Created: 2021-11-05

    gröntvätt

URI

http://eurovoc.europa.eu/c_ea7e9390

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