Preferred term

HF5415.1255 Branding (Marketing)

Here are entered works on the process of creating a unique identity, image, idea, or impression of a specific product, service, company, organization, individual, place, etc., that distinguishes it from other similar entities and encourages confidence in its quality or performance.

URI

http://www.yso.fi/onto/lcsh/sh2007006470

Created 13/08/2007, 00:00, last modified 27/09/2007, 07:22