marketing
type: Concept
preferred label: marknadsföring @sv
preferred label: markkinointi @fi
related: sales promotion

sales promotion
type: Concept
preferred label: myynninedistäminen @fi
alternative label: säljningsfrämjande åtgärder @sv
related: marketing
in scheme: conceptscheme
broader: marketing communication

marketing communication
type: Concept
preferred label: markkinointiviestintä @fi
preferred label: marknadskommunikation @sv
narrower: sales promotion