marknadskommunikation
preferred label: marketing communication @en
preferred label: markkinointiviestintä @fi
type: Concept
narrower: reklam

radioreklam
preferred label: radio advertising @en
preferred label: radiomainonta @fi
type: Concept
broader: reklam

utomhusreklam
preferred label: outdoor advertising @en
preferred label: ulkomainonta @fi
type: Concept
broader: reklam

marknadsföring
preferred label: marketing @en
preferred label: markkinointi @fi
type: Concept
related: reklam

direktreklam
preferred label: direct mail advertising @en
preferred label: suoramainonta @fi
type: Concept
broader: reklam

reklamfilmer
preferred label: advertising spots @en
preferred label: mainoselokuvat @fi
type: Concept
related: reklam

produktplacering
preferred label: product placement @en
preferred label: tuotesijoittelu @fi
type: Concept
related: reklam

reklam
narrower: politisk reklam
narrower: utomhusreklam
narrower: tidningsreklam
narrower: direktreklam
narrower: TV-reklam
narrower: radioreklam
narrower: nätreklam
narrower: smygreklam
in scheme: conceptscheme
broader: marknadskommunikation
alternative label: reklam -- reklamprocessen
preferred label: advertising @en
preferred label: mainonta @fi
source: Yleinen Suomalainen Asiasanasto#mainonta
related: marknadsföring
related: reklamfilmer
related: produktplacering
type: Concept

nätreklam
preferred label: web advertising @en
preferred label: verkkomainonta @fi
type: Concept
broader: reklam

TV-reklam
preferred label: tv advertising @en
preferred label: televisiomainonta @fi
type: Concept
broader: reklam

politisk reklam
preferred label: political advertising @en
preferred label: poliittinen mainonta @fi
type: Concept
broader: reklam

tidningsreklam
preferred label: newspaper advertising @en
preferred label: lehtimainonta @fi
type: Concept
broader: reklam

smygreklam
preferred label: tacit advertising @en
preferred label: piilomainonta @fi
type: Concept
broader: reklam