marketing
type: Concept
preferred label: marknadsföring @sv
preferred label: markkinointi @fi
related: sales promotion

marketing communication
type: Concept
narrower: sales promotion
preferred label: markkinointiviestintä @fi
preferred label: marknadskommunikation @sv

sales promotion
type: Concept
broader generic: marketing communication
alternative label: säljningsfrämjande åtgärder @sv
broader: marketing communication
in scheme: conceptscheme
preferred label: myynninedistäminen @fi
related: marketing